The North Sea Jazz Festival is the largest indoor music festival in the world, known globally as the event where the past, present and future of jazz are featured within three days. Next to a firm base of jazz as the festival's staple music genre, many others, such as blues, soul, funk, or hip hop, pass by. Back in 1979, legendary American blues guitarist B.B. King gave an unforgettable performance for the audience in The Hague. Born in 1925 in a small town in Mississippi, 'Lucille' (as he nicknamed his guitar) helped him escape a miserable existence picking cotton. He arrived in Memphis in the late 1940s, where his cousin Bukka White taught him the tricks of the blues. Soon he developed his own style. King's virtuoso, narrative solos with lots of vibrato, have been an inspiration for most (rock) guitarists after him.