After tumbling to rock bottom, Sid Roth, a former executive at Merril Lynch, experienced a spiritual encounter with Jesus Christ. Enlightened by this supernatural occurrence, Sid instantly knew, and began to proclaim, Jesus Christ as the Jewish Messiah. He founded the Messianic Vision ministry in 1977, alongside a radio broadcast of the same name, with the aim of promoting Jesus Christ as the Messiah. In this series, drawing on his own experiences, Sid examines stories of a similar nature, where people share their involvements and proclaim their own miracles and encounters with God. It's Supernatural reaches out to the Jewish community imploring them to welcome Jesus Christ into their lives.