Born to Die is the second album by singer-songwriter Lana Del Rey, and the first to be officially released on January 27, 2012 and that would lead to global success; In countries such as the United Kingdom the album was the best selling of that year, that recognition made her a guest of honor in one of the most popular London festivals iTunes Festival, where she would open the awe of all attendees on the night of September 25 2012 at the Roundhouse in the city of London.